Observation in Australia and social listening across Instagram, TikTok, X, and Reddit surfaced a familiar pattern: screen time creates guilt, but guilt rarely changes behavior.
04 / 06Brand Concept / Research / Editorial / Motion
Bright Future
Less guilt. More reasons to put the phone down.
RoleResearcher / Brand & Creative Strategist / Visual & Motion DesignerProjectBrand Concept / Research / Editorial / Motion
Cover / 01Research becomes
an editorial system.Cover photography by Julia Hantla
an editorial system.Cover photography by Julia Hantla
An independently developed academic brand concept using observational research and social listening to explore how positive reinforcement could help younger audiences build healthier relationships with technology.
Academic Project2025Semester project
- Brief
- Create digital and social marketing materials around an original brand concept that responds to younger audiences' complicated relationship with technology.
- Role
- Researcher / Brand & Creative Strategist / Visual & Motion Designer
- Deliverables
- Brand concept, research and strategy, visual identity, motion asset, digital and social materials, magazine concept, and editorial layouts
- Outcome
- The project produced a complete academic brand and campaign concept across editorial, motion, digital, and social applications.
Concept, design, cover photography and motion by Julia Hantla.
Healthier digital habits needed to feel rewarding, achievable, and personally meaningful—not restrictive.
I translated that strategy into an optimistic identity spanning editorial design, photography, motion, and social content.
Clarity with
a pulse.
Six complete, uncropped pages use recurring yellow, black, and white signals to create rhythm through hierarchy, pacing, and image direction.
One restrained stripe language moves through section breaks, motion frames, and page transitions, adding pulse without interrupting the reading experience.
The full story, page by page.01 / 06