A six-week identity and promotion campaign for The Goons' University of Newcastle concert.
01 / 08Brand Identity / Art Direction / Photography / Motion
The Goons
The campaign had to feel like the show before the doors opened.
Band and student conversations shaped a grunge-led direction designed to stand out on merch.
A hand-drawn mark, refined through band feedback until it felt like their own.
Social campaignBuilt to stop
Built to stop
the scroll.
The mark, motion, and merch in the social feed.
identity + art direction by julia hantlaOne mark.
Every surface.
A hand-drawn mark and green, black, and white palette carry the identity across screen, stage, and merch.
