Make university concert promotion feel as energetic and immediate as The Goons' live show.
02 / 06Brand Identity / Art Direction / Photography / Motion
The Goons
The campaign had to feel like the show before the doors opened.
RoleArtist Brand Designer / Photographer / Art Director / Promotional & Motion DesignerProjectBrand Identity / Art Direction / Photography / Motion
Identity in motionThe GoonsMotion design by Julia Hantla
A six week client project translating the energy of a live band into a digital and physical promotional system for a University of Newcastle concert.
Client Project2025Six weeks
- Brief
- Develop a promotional identity and campaign that would encourage university students to attend The Goons' concert at the University of Newcastle.
- Role
- Artist Brand Designer / Photographer / Art Director / Promotional & Motion Designer
- Deliverables
- Artist identity, event and promotional photography, digital event graphics, social content, physical promotion, motion assets, and merchandise designs
- Outcome
- The campaign supported a full attendance concert at the University of Newcastle venue.
Identity, art direction, photography and motion by Julia Hantla.
A hand drawn identity, performance photography, motion, social graphics, print promotion, and merchandise carried one recognizable attitude.
I led the identity and campaign execution, supporting a full attendance concert at the University of Newcastle venue.
Social first rolloutBuilt to stop
Built to stop
the scroll.
The live energy, hand-drawn mark, motion, and merchandise become one compact campaign sequence.
identity + art direction by julia hantlaOne mark.
Every surface.
A hand drawn wordmark keeps the identity connected to the band's personality; a tight green, black, and white palette makes every touchpoint immediately recognizable across the room and on screen.
