Creative Technology · Product Concept · Brand Experience
Visual identity, generated by sound.
Selkie is a creative technology prototype that translates the rhythm, mood, and movement of a song into a cohesive visual world for emerging artists.
Experience the live prototype ↗Emerging artists often understand how a track should feel before they have the visual language, budget, or team to express it. Selkie bridges that gap by turning the emotional qualities of music into a starting point for creative direction.
Rather than generating one disconnected image, Selkie develops a repeatable release world. It translates sound into a system of color, texture, typography, artwork, motion, and campaign direction that an artist can refine and extend.
The goal is to give artists an intuitive starting point and a clearer language for collaborating with creative teams.
The artist begins with the music itself, allowing the visual direction to develop from the track's emotional character.
Artists add references and define what they are drawn toward without needing formal creative terminology.
Selkie translates the combined inputs into artwork, palette, typography, imagery, motion, and rollout direction.
From artist input and references to the listening state and a complete release world.
The visual world is allowed to emerge rather than appear instantly.
A release world shaped by luminosity, softness, distortion, and suspended movement.
Selkie treats visual identity as a connected system that can extend across campaign imagery, social content, streaming platforms, motion, artist photography, and future release touchpoints.
In folklore, a selkie moves between two forms. The name became a metaphor for the product itself, an experience designed to translate sound into image while preserving the feeling that connects them.
I developed Selkie as an independent creative technology concept, shaping the product idea, audience insight, naming, brand identity, user journey, interface, visual language, motion direction, and interactive prototype.
Selkie is presented as a working concept prototype, not a deployed commercial audio analysis platform.
Its next phase could connect real audio analysis and generative systems, let artists compare multiple directions, refine outputs collaboratively, and export adaptable assets for a complete release campaign.